The Wild Ventures, the company operating Miracly (miracly.ai) as well as the Swedish home decor brand Wild Palace (wildpalace.com), today announces a USD 2M pre-seed round led by Beenext Ventures and Lotus alongside a Swedish family office, with existing investors including Stefan Lindeberg, Founder of VC firm Creandum; Alex Bouaziz, Founder & CEO of Deel; Thomas Ekman, founder of 6GAI and former CEO of Axel Johnson publ, Dustin and Tele2; Hedda Baverud Olsson, Founder & CEO of Lassie, and Parham Benisi, Partner at Pophouse.
Publicly launching today, Miracly is a holistic GEO and AI operating system for marketing. Pre-launch it has already attracted early customers including Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix, without a dollar spent in marketing.
Today, companies worldwide battle rising performance marketing costs and decreased traffic from Google search due to the rise of AI Summaries, sponsored results and a migration away from Google into AI platforms such as ChatGPT and Claude. According to Forrester and CapGemini, B2B buyers use AI platforms for procurement processes more than 89% of the time and consumers more than 60%. At the same time, Gartner reports that regular search volume in Google has decreased by more than 25%. In short, it’s a new world for organic traffic and it has happened incredibly quickly. That puts a lot of pressure on marketing teams worldwide to adapt and show up where their customers are: inside the AI platforms.
Miracly today focuses not just on bringing visibility to marketers and executive teams around how AI talks about their brand, but also improves it on autopilot. It is one system to track, manage and improve marketing and organic growth, with its base in AI visibility. Local businesses, agencies, VC-backed startups and multi-national enterprises all use Miracly to move directly from analysis to execution.
Miracly’s opportunity and momentum
“We’re seeing an incredible demand for Miracly’s AI marketing platform. Companies all over the world are impacted by decreasing organic traffic from Google and increasing cost of performance marketing”, says Bjorn Bergstrom, co-founder of Miracly. “We started out with GEO analytics and AI content generation, but are rapidly becoming a holistic AI marketing platform based on the demand and opportunity we’re seeing in the market. Marketing teams are becoming hybrid marketing and tech organizations and need to develop incredibly quickly to keep up with the changes. Miracly is here to guide them through this shift into an AI first era with completely customized recommendations and agentic flows”.
Product evolution
With offices in Sweden and Singapore, the Miracly team consists of growth experts and AI engineers, building state-of-the-art AI solutions that power some of the best marketing teams worldwide. With its new marketing agent Mira, Miracly guides its customers to tailored recommendations that span GEO, Social media, PR and performance marketing. With Miracly Goals, the entire team can work together inside the platform to achieve business objectives and see directly how each function contributes to growth. Apart from attracting more qualified leads to the client’s website, Miracly’s revenue recovery agent also helps customers find qualified opportunities from customer service chats, support tickets, social media DMs and so on, and executes tailored plans to convert them to new business.
Compliance and branding in focus
Several of Miracly’s early clients, including Acclime, Pixi Beauty, Dreams and Duellix, are international financial institutions and premium brands. For them, Miracly is a clear choice thanks to its unique understanding of both regulatory compliance as well as scaling content which is on-brand. Miracly can do this thanks to agentic skills, which allows companies to design specific instructions based on their unique situation which Miracly automatically applies across every touchpoint. This can be specific compliance rules, copywriting tone of voice manuals, and so on.
The pain point
“As brand owners, we kept being pitched by agencies that wanted $10,000 just to run an audit of our SEO and GEO. At best they would come up with some recommendations, but we would still have to fix everything ourselves. We figured this can’t be the best way, so we built the platform we needed instead. From audit, to ongoing monitoring and actual execution: Miracly becomes a one-stop-shop on autopilot”, says Bergstrom. “We see the same pain point for our customers: they’ve worked with expensive agencies but months later nothing has happened and nothing gets fixed. That’s exactly what Miracly is here to change”.
About Miracly
Miracly is the AI marketing platform of choice for the most ambitious marketing teams worldwide, including Acclime, Pixi Beauty, Andy Okay and Dreams. With clients spanning North America, Europe and Asia, Miracly helps both SMEs, fast-growing scale-ups and multi-billion dollar enterprise companies track and manage how they show up in AI answer engines and leverage their marketing through Miracly agents.