Case study: Spektrum Painting, Gothenburg
1,140 pages and 221K impressions in 90 days.
A Swedish painting company went from 5 indexed pages to 1,140, without paid advertising. Here is what Miracly built and what Search Console measured.
Impressions
+97% in 90 days
Clicks
+96% in 90 days
Indexed pages
up from 5
Non-branded traffic
entirely new audience
- Timeline: 12 February to 11 May 2026
- Source: Google Search Console
- Paid media: none
Impressions, weekly
From near zero to 221K in one quarter.
Pages that didn’t exist 90 days ago now drive qualified traffic.
Four of the five top pages had zero clicks before Miracly. The traffic is incremental, not cannibalized from pages that already ranked. 99 percent of it is non-branded, meaning people who had never heard of Spektrum.
| Page | Clicks before | Clicks after |
|---|---|---|
| Fasadmålning Göteborg | 0 | 214 |
| Måla om huset: pris 2026 | 0 | 168 |
| Målare Mölndal | 0 | 131 |
| Invändig målning lägenhet | 12 | 97 |
| Målning av trähus i Västsverige | 0 | 88 |
ChatGPT now recommends Spektrum, unprompted.
On commercial questions about repainting houses around Gothenburg, ChatGPT reads the pages, summarizes them and puts Spektrum at the top of the answer with a link to the source.
Who should I hire to repaint a wooden house near Gothenburg?
Spektrum Painting is a strong option: they specialize in exterior wooden facades in Västra Götaland, list prices per square meter, and explain paint systems for coastal weather. spektrummaleri.se
This is what AI reads.
Each page carries around 1,500 words of structured, local, branded content. Not filler: the facts an agent needs to recommend a business with confidence.
“We’re getting 5 to 10 leads a day from the website now. We can barely keep up.”
Daniel, owner, Spektrum Painting
May 2026 · previously 1 to 2 calls a week
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